I have an idea for @JebBush whose campaign is a disaster. Try using your last name and don't be ashamed of it!
— Donald J. Trump (@realDonaldTrump) January 7, 2016
Right, like AS IF I'm capable of a one-word post.
Seriously, from a marketing standpoint, if being a Bush is the totally most critical, most awesome, completely imperative reason Jeb is entitled to be President, (Steyn: "what is it about the Bush family that makes them so indispensable to the Republic as to supply three presidential candidates within a quarter-century?") then why not have "Bush" in your marketing materials from the get go?
Basically, Trump, in one Tweet has pointed out the abject failure of the Jeb! campaign, including the uniquely double-edged loser sword of the Bush name. Damned if you use it (see Mark Steyn's analysis above) and damned if you don't.
I don't know about you, but I think this Tweet is absolutely devastating and belies Trump's uncanny ability to produce vial after vial after vial of microscopic doses of truth serum to the American public and the world at large.
Seriously, this one was like a Twitterfixion.