Wednesday, March 5, 2014

Heartache: Al Jazeera America at Six Months-Total Ratings Bust

Boo hoo!

"Al Jazeera America is starting to earn the trust of some advertisers, but six months after its arrival the network still suffers from notably small audiences and lingering image problems in some quarters."

Strategy FAIL: 

"Al Jazeera America has worked to reduce fears about its agenda by bringing in well-known journalists and anchors like Kate O'Brian from ABC News, veteran foreign correspondent Sheila MacVicar and former CNN anchor Soledad O'Brien, who serves as a special correspondent."

Yup, no bias or agenda there.