The stories on the IDF blog are well written, and engaging and they are really doing a great job with social media.
I know they are (mostly) preaching to the converted, but that's no reason not to be out their with photographs such as this, and sound bites such as "every missile had an Israeli address on it".
Kol Hakavod to Tzahal!
Missiles found on board have a range of 90-160 km and cover large part of #Israel pic.twitter.com/nQ3dwBeULX
— Avital Leibovich (@AvitalLeibovich) March 10, 2014
Here's the exact quote from Benny Gantz:
“Every single one of these rockets is a challenge to the security of the state of Israel and her people."
"On every bullet and every rocket we found an address”, he said.